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Posted: Saturday, February 3, 2018 10:17 PM

Job Description
Our Client, a Global Restaurant franchise is seeking their Senior Vice President of Marketing. The SVP of Marketing will lead the marketing strategy by unearthing data driven and consumer/category insight and translating that insight into action through long:term strategic marketing planning. The Candidate must have large scale experience out of a major QSR. The QSR experience is a must have.

Responsibilities include, but are not limited to:
Lead strategic marketing planning (calendar development) and execution (go:to market for day:part, value activation).
Multisource analysis across all insights and analytics activities to drive marketing strategy recommendations and program optimizations.
Prepare and lead U.S. Board Advisory meetings and conference calls.
Partner with R and D on product pipeline development to meet strategic needs of business.
Manage agency relationships and work with the Independent Purchasing Cooperative (IPC), supply chain, in support of the calendar.
Lead channel project development.
Oversight of North America marketing teams and core disciplines, including Advertising, Media Planning and Execution, Menu Innovation and Development, Research and Analytics, Corporate Social Responsibility, and Tactical Events and Sponsorship
The successful candidate will have:
Bachelor degree required. MBA a plus.
16 plus years of marketing experience with the majority of years spent working in a major QSR.
Experience necessary for effective job performance:
Strategic thinker and problem solver.
Excellent communication skills (written, verbal and presentation).
Must possess the ability to motivate and develop a team.
Strong influencing and collaboration skills.

Will relocate the right Candidate
Bonus potential up to 50

Source: https://www.tiptopjob.com/jobs/77846165_job.asp?source=backpage


• Location: New Haven, Stratford

• Post ID: 22787677 newhaven
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